Building a Porsche brand

I had a phone call from a regular reader of my Porsche blog yesterday. Over the course of our conversation he referred to the “Philip Raby brand”. Now, I’m a modest sort of chap and don’t think of myself in such terms but he was right. I have built up a name for myself in Porsche circles and I should do more with it.

How did I come to this situation? Well, it started off many years ago when I was editor of a photo magazine and, as aPorsche enthusiast, religiously read 911 & Porsche World (the only UK Porsche magazine back then). I contacted the editor and began writing the occasional feature before ending up as Associate Editor. I then launched Total 911 and ran that for a few years before selling it to a large publishing company and staying on as editor, leaving at the end of last year.

While all this was going on, I also got involved in pre-purchase inspections for Porsches and began offering a Porsche sourcing service. This evolved into the small Porsche sales centre and consultancy which I run now. In addition, I’ve written a number of books on Porsche and, of course, I have this blog, a Facebook page and a Twitter account.

It’s all going well but it’s important to continue to evolve and grow, so the question is, what’s next for the Philip Raby Porsche brand? I’m brimming with ideas but it would be great to hear what products and/or services you think would be useful to you.

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This Post Has 3 Comments

  1. Phil, I am presently a final year architect however, you have my dream job – I have been told that I am Porsche in the brain and I too read ‘Porsche & 911 World’ like a religion. I regularly browse and enjoy your blog – keep up the good work!

    1. Thank you! Funnily enough, I always wanted to be an architect! 🙂

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