Philip Raby Porsche

Porsche Sales and Service

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It was a new Porsche once

A colleague passed me a Porsche press pack dating from 2003. Press packs were, as the name suggests, given to motoring journalists at the launch of new models and are, sadly, a thing of the past as, today, they’re now all supplied online. Back in 2003 it was a transitionary period with a printed book combined with the then height of technology – a CD ROM containing text and images. By today’s standards, the photos seem almost ordinary without the heavy photoshopping that Porsche employs today, but I don’t think that’s a bad thing. 2003 was the time of the […]