Car Dealer magazine has compiled its top 100 most influential car dealers on Twitter list for 2014 and I’m delighted to see that I come in at number 13, behind much larger retailers. It’s interesting to note that I’m the only Porsche dealer in the list apart from Porsche Retail which slots in at number 17.
I’m pleased with this, especially as I don’t really have a strategy for social media, apart from ensuring I post regularly. Some companies employ social media experts to do the work for them, but I’d rather do it myself because then I come across as a real person. Rather than just posting links to my website, I reply to other people’s comments, make the odd witty (well, witty to my mind) remark and do my best to engage with the audience. It seems to work!