It’s official – Porsche is a cool brand according to, er, CoolBrands. But then we knew that already.
Porsche doesn’t appear in the CoolBrand judges’ top 20, though, which is headed by Aston Martin and closely followed by Apple (yep, they’re both cool in my book). However, in the consumer vote (that’s people like you and me), Porsche rates fourth in the male vote and tenth in the female vote. Which just shows that us blokes have better taste!
Here are the lists in full. What do you think of the choices? Do please reply here with your comments
The official 2011/12 CoolBrands top 20:
5.Bang & Olufsen
2. Aston Martin
2. Jimmy Choo
4. Aston Martin
8. Moët & Chandon
9. Dom Pérignon