Philip Raby Porsche

Porsche Sales and Service

Porsche is a cool brand

Porsche is a cool brand

It’s official – Porsche is a cool brand according to, er, CoolBrands. But then we knew that already.

Porsche doesn’t appear in the CoolBrand judges’ top 20, though, which is headed by Aston Martin and closely followed by Apple (yep, they’re both cool in my book). However, in the consumer vote (that’s people like you and me), Porsche rates fourth in the male vote and tenth in the female vote. Which just shows that us blokes have better taste!

Here are the lists in full. What do you think of the choices? Do please reply here with your comments

The official 2011/12 CoolBrands top 20:

1.Aston Martin

2.Apple

3.Harley-Davidson

4.Rolex

5.Bang & Olufsen

6.BlackBerry

7.Google

8.Ferrari

9.Nike

10.YouTube

11.Alexander McQueen

12.Dom Pérignon

13.PlayStation

14.Ray-Ban

15.Chanel

16.Nintendo

17.Vivienne Westwood

18.Agent Provocateur

19.Tate Modern

20.Maserati

 

Male consumer

1. Harley-Davidson

2. Aston Martin

3. Ferrari

4. Porsche

5. Lamborghini

6. Maserati

7. Jaguar

8. Nike

9. Rolex

10. Ducati

 

Female consumer

1. Harley-Davidson

2. Jimmy Choo

3. Apple

4. Aston Martin

5. BlackBerry

6. Ferrari

7. Nintendo

8. Moët & Chandon

9. Dom Pérignon

10. Porsche

 

 

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