A chance comment on Twitter this morning reminded me of a magazine I enjoyed in my youth.
I’ve always been a magazine junkie, with my car interest beginning with Street Machine (by coincidence, I later worked for the editor, after he launched a Porsche magazine), and then Sports Car Mechanics (I later worked with the editor of that too!). However, I always liked the clean stylish design and upmarket feel of Fast Lane.
A quick Google search uncovered these scans of issue one. from 1984, which featured a Porsche 911 on the cover. Sadly, the Porsche feature isn’t included (maybe someone else can share it) but some of the others are.
There’s a charming simplicity in the design; this would have just before the Mac and PageMaker revolutionised publishing, so the columns of text would have been pasted down and then copied to film. However, it’s the photographs I love. All shot on transparency film, of course, there’s an unashamed use of tobacco graduated filters which gives the photos a real Eighties look. I love it! Note also that some of the pages are black and white – magazines used to have mono sections to keep costs down.
All good stuff but, in balance, I believe magazines have improved over the years. Do you?